On Dec. 19, 2010, I ordered three items from the Canadian online Apple Store for my brother-in-law's Christmas present. The package was delivered on Dec. 22 to his home in Metro Vancouver. Unfortunately, one of the three items I ordered, an Apple Remote, was not in the package. Today I called Apple to follow up. The automated interactive voice response system took my order details, which I spoke in complete sentences as requested, then transferred me to a customer service agent, Stacy, who apologized for the oversight and arranged to have a free replacement shipped at no charge to my brother-in-law's address. The entire interaction was pleasant and took just a few minutes, consistent with the positive user experience Apple strives for in all of its products and services. Attention to detail is what sets Apple apart from many other organizations. It's yet another reason I'm a long-time Apple customer.Friday, December 31, 2010
Doing the Right Thing
On Dec. 19, 2010, I ordered three items from the Canadian online Apple Store for my brother-in-law's Christmas present. The package was delivered on Dec. 22 to his home in Metro Vancouver. Unfortunately, one of the three items I ordered, an Apple Remote, was not in the package. Today I called Apple to follow up. The automated interactive voice response system took my order details, which I spoke in complete sentences as requested, then transferred me to a customer service agent, Stacy, who apologized for the oversight and arranged to have a free replacement shipped at no charge to my brother-in-law's address. The entire interaction was pleasant and took just a few minutes, consistent with the positive user experience Apple strives for in all of its products and services. Attention to detail is what sets Apple apart from many other organizations. It's yet another reason I'm a long-time Apple customer.
Tuesday, December 07, 2010
Almost Like New Again
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| The old is new again |
Last week I made an appointment at a nearby Apple Store to resolve issues with duplicate contact and calendar data on my iPhone. The staffer who helped me noticed my late-2007 Macbook was missing a sliver of plastic from the front edge of the top plate that supports the keyboard and trackpad. According to him, certain MacBooks had quality issues with the plastic used for this part of the case, so he offered to replace the part overnight at no charge even though the computer was well past warranty and I'd bought it from the refurbished section of the Apple Online Store.I got my computer back today. The keyboard and trackpad—indeed the entire top plate—were brand new, as promised. The outer case had been cleaned and polished, so scratches and scuff marks from almost three years of daily use were gone. The display surface was also the cleanest I've seen since I first got the computer. The entire unit was returned to me in better physical condition than when I handed it in for repair.
I've been an Apple customer for 15+ years. Apple's not perfect, but it sure gets a lot of things right.
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